Growth & Impact Consultant

Helping mission-driven organizations achieve sustainable growth through strategic brand storytelling, digital transformation, and impact-driven solutions.

As a multi-disciplinary strategist, I help organizations and businesses achieve sustainable growth by integrating marketing strategy, digital infrastructure, and compelling storytelling.

With expertise in GIS mapping, digital architecture, brand identity, and funding acquisition, I bridge technical precision with creative vision to craft tailored solutions that drive engagement, amplify impact, and unlock new opportunities.

Areas of Expertise

Marketing Strategy
& Digital Transformation

Planning, developing, and executing marketing initiatives that align with your organization's long-term goals.

  • Campaign development

  • Funding acquisition strategies

  • Brand positioning

  • Event Planning

  • Digital architecture design

  • Story-driven brand development

  • Messaging frameworks

Participatory Mapping
& GIS

Combining community input with geospatial technologies to create meaningful, data-driven maps that inform decision-making.

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  • Engage stakeholders through workshops, surveys, or interviews to gather qualitative insights.

  • Translate these inputs into GIS-compatible formats.

  • Layer community knowledge with data like satellite imagery, environmental surveys, or infrastructure maps.

  • Produce maps that highlight opportunities, risks, and priorities.

  • Informed Decision-Making: Align plans with data and lived experience.

  • Stakeholder Buy-In: Increase project legitimacy by involving those affected.

  • Better Outcomes: Identify opportunities and risks that traditional methods might miss.

Planning, coordinating, and implementing ecological restoration initiatives to rehabilitate degraded ecosystems and promote biodiversity.

  • Site assessment

  • Setting measurable goals

  • Developing restoration plans

  • Securing funding

  • Coordinating stakeholders

  • Overseeing fieldwork such as planting, invasive species removal, or habitat enhancement.

Restoration Project Management
& Field Work

With over a decade of experience in marketing across diverse industries—including NGOs, energy, oil and gas, mining, retail, and environmental services—I specialize in helping organizations align their strategic vision with impactful marketing and communication strategies.

My expertise spans across brand positioning, digital architecture, donor acquisition, and storytelling, ensuring that businesses and nonprofits can effectively engage their audiences and drive meaningful growth.

Throughout my career, I’ve led high-profile campaigns, developed integrated marketing strategies, and built strong brand identities that resonate with stakeholders.

Whether working with mission-driven organizations or industry leaders, my goal is to create tailored solutions that foster long-term success.

Let’s connect to explore how strategic marketing can elevate your organization’s impact.

Previous Projects

  • Salmon Coast Field Station

    Participatory Mapping Consultant

    As a Participatory Mapping Consultant, I built strong relationships with community members and facilitated small workshops to enhance community engagement. I created detailed reports and GIS maps to visually represent kelp abundance and distribution, ensuring data-driven insights for informed decision-making.

  • Broughton Aquaculture Transition Initiative (BATI)

    Participatory Mapping Consultant

    As a Participatory Mapping Consultant with the BATI leadership committee—led by the Mamalilikulla, ‘Na̱mg̱is, and Kwikwasut’inuxw Haxwa’mis First Nations—I conducted community interviews to document historical ecological knowledge. Using GIS mapping, I identified priority ecosystems for restoration, ensuring Indigenous perspectives informed conservation efforts.

  • Good Man Brand

    Campaign Lead

    As Campaign Lead, I oversaw a team of channel marketers across email, social media, paid advertising, and influencer marketing to ensure brand consistency in copywriting, design, and film production. I developed storytelling-driven strategies, optimized content layout, and crafted compelling calls-to-action to drive online sales, helping the company meet its monthly revenue goals during the first year of the pandemic.

  • Sierra Club BC

    Digital Strategist

    As Digital Strategist for Sierra Club BC, I collaborated with the communications and development teams to craft strategies for acquiring new online donors and campaign supporters. My role encompassed designing and executing email nurture campaigns, optimizing website UX, integrating digital tools, managing the CRM, and developing streamlined processes for onsite lead generation during canvassing and events.

  • GLOBE Series

    Marketing Director

    As Marketing Director, I developed cross-channel marketing plans to achieve sales targets, streamlined communication efforts across departments, and ensured consistent branding standards across affiliate organizations and event sponsors.

  • Canadian Hydrogen and Fuel Cell Association (CHFCA)

    Marketing Manager

    In 2013, I led marketing and communications for CHFCA, overseeing a variety of projects, including generating blog content, managing web design, and producing event materials such as booklets, signage, reports, banners, and booth designs for international conferences. I traveled with our pavilion to represent CHFCA at global events, managing press inquiries, writing press releases, planning press events, and organizing trade forums for association members.

    During this time, I played a key role in hosting Hydrogen + Fuel Cells 2013 at the Vancouver Convention Centre. I collaborated with association committees to organize and implement the conference program, exhibition hall, VIP tours, press events, and receptions. Additionally, I was responsible for event marketing through both digital and traditional channels, including international promotion. I also secured and pitched speakers, exhibitors, and sponsors for HFC 2013.

  • Hannover Messe

    Moderator

    As a moderator at Hannover Messe in the Hydrogen + Fuel Cells pavilion, I research and conduct live interviews with participating organizations, engaging both the on-site audience and a global livestream audience.

Create

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Optimize

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Advocate

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Engage

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Collaborate

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Evaluate

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Create · Optimize · Advocate · Engage . Collaborate . Evaluate .

Create

·

Optimize

·

Advocate

·

Engage

.

Collaborate

.

Evaluate

.

Create · Optimize · Advocate · Engage . Collaborate . Evaluate .